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That works out to almost 0 per page view, and comes nowhere close to any actual damages we may have inflicted on the photographer with our use of the image.
The photographer wasn’t famous, the photo wasn’t important (there was no grassy knoll or celebrity “gotcha” moment) and the photographer’s other works sold for nowhere near that amount.
We called our lawyer, and the negotiations with Mr. Somehow we resisted the urge to run through fields of clover, spontaneously jumping to click our heels with glee while celebrating our good fortune.
To be honest, had this happened within the first few months of starting the company, we would’ve probably closed up shop and run back to living one third of our lives in cubicles, where it’s safe and there’s always health insurance.
I’m also saying that I have a hard time believing the photographer commands thousands of dollars per image – most of his work had nothing at all to do with photography, and he wasn’t an artist with any kind of recognition or awards to his name.
Anyway, the website was new and it wasn’t an especially popular post – we could prove via Google Analytics that fewer than 100 people read it.
This is akin to digital ambulance chasing, only with less work required and a slightly smaller stigma attached to it.
Leechy lawyers are costing small businesses and bloggers a metric crapload of money every year.